We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The 2008 global financial crisis compelled many businesses to ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Multiple participants attending from the same company can create greater alignment within their organization and a shared decision-making framework. The insights, frameworks and approaches in this ...

Opinions expressed by Entrepreneur contributors are their own. Your B2B sales campaign is all about being able to attract prospects and keep them there. But winning customer loyalty is easier said ...

Opinions expressed by Entrepreneur contributors are their own. With over five million U.S. hotel rooms, it’s not surprising that the hospitality industry is a lucrative target for many B2B salespeople ...

Across the dozens of enterprise tech companies that I’ve had the pleasure of working with, pipeline (the quantity and quality of sales qualified opportunities), is the primary driver of go-to-market ...

With over five million U.S. hotel rooms, it’s not surprising that the hospitality industry is a lucrative target for many B2B salespeople. After all, the demand for travel is nearly insatiable, and ...

The economy is slowing, and hundreds of layoff announcements are in the news, including Goldman Sachs (3,200), Pratt & Whitney (900), United Furniture Industries (2,700), and Meta (11,000). If you’re ...