Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

BOSTON--(BUSINESS WIRE)--Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Effective management of advertising campaigns demands precision and insight. SPOTSTAT LTD offers advanced analytics tools designed to optimize campaign strategies and improve return on investment.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence (AI) holds great promise for businesses today, ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

From understanding consumer behaviour to optimising parcel delivery routes, data analytics applications have become embedded in everyday life for many people and businesses. But underpinning the ...

No legislation or regulation in the immediate future would require a shift from notification and consent to an approach of data minimization, as she classifies it. But it’s potentially concerning for ...