Roblox is a sandbox platform where users can program their own games as well as play those created by others. There are a plethora of games available on the platform spanning every genre. Apart from ...

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox create ...

As we’ve discussed recently, one of the main hooks of Roblox is being able to go and do just about anything in the universe. That includes diving into various worlds and seeing what other creators ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Online game platform Roblox has released video advertising on its platform after six months beta testing with dentsu, Omnicom's Hearts & Science and Warner Bros. Pictures. Roblox’s head of advertising ...

Rather than relying on Hollywood-like budgets to produce games, videogame company Roblox outsources the development to its mostly young players. WSJ meets a gamer making money from his creations and ...