Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

In recent months, digital privacy risks stemming from tracking pixels and other web technologies have caught the attention of law firms, regulators and insurers. The increasing awareness of data ...

The lawsuit against RELX is yet another in a growing wave of litigation that looks to apply CIPA to website tracking software. Since late last year, a number of companies, including Synchrony ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

California resident and serial plaintiff Jerry Aviles has sued RELX Inc., the parent company of LexisNexis and Lex Machina, alleging that it deployed web tracking ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

In his decades-long career in tech journalism, Dennis has written about nearly every type of hardware and software. He was a founding editor of Ziff Davis’ Computer Select in the 1990s, senior ...

Businesses that use website tracking software to monitor activity for marketing purposes must comply with a growing list of state laws – but does that include a nearly 60-year-old Massachusetts law ...