It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Begin the process by making an invoice template that includes pre-formatted fields for item descriptions, quantities, unit prices, and customer information. This template will be the cornerstone of ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Spreadsheets, which are similar to databases, can help you visualize and manage data entities and values that make up your company's customer information repository. If that information doesn't reside ...

While Microsoft Excel is widely recognized for its spreadsheet functionality and calculation capabilities, it’s often ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is ...

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer ...

Quality assurance (QA) refers to the agent and call center support provided to customers before, during, and after they purchase and use a company's products or services. Call centers use their QA ...

Customers can choose from more products and services than ever before. The research firm Gartner estimates that by 2025, the number of consumer goods items that consumers can choose from will increase ...