As a marketer, you absolutely have to be able to show that you're generating ROI. Your stakeholders deserve to know whether and how their investment will help grow their business. Measuring ROI is ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Software asset management (SAM) ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Once you have a vision statement in place, find out how to choose the right indicators that will determine if you’re meeting those goals on a daily basis. To measure your company’s vision requires a ...