It's one of the most important elements on a company's website and also one of the most undervalued: the ubiquitous "About Us" page—that section on your site that has been collecting virtual dust ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and ...

The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history, the unique value of your work, ...

Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list. That’s great–unless you treat your About Us page as an ...

Just about every business website has an "About Us" page or section, but most of these are missing a key ingredient that will help turn visitors into customers. Last week, I spoke at the big web ...

Consumers today want to know who is behind a brand as much as what a brand offers. Increased skepticism coupled with the impersonal nature of the Internet has led consumers to want to know more about ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Check your stats: Your About Us page is probably one of the most visited and highest ranked pages on your website. For most small businesses, the About Us page is what most powerfully establishes ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said ...