All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Part two of Aldi’s festive trilogy, detailing Kevin the Carrot’s chaotic stag do, has overtaken Sainsbury’s ‘The Unexpected ...

Marketing Week’s annual Career & Salary Survey identifies the key issues, challenges and opportunities facing marketers.

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. Five months into his role, Dan Elton shares his plan ...

The company behind the UK’s top podcasts is going all in on visual as it rebrands under fractional CMO Stephen Mai.

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data reveals.

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all while negotiating a tighter marketing budget.

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...